Table 1: Volume of Presidential Ads by Media Market (Since August 19) Marketįigures are from Augto September 15, 2016. The last column shows that pro-Democratic ads range from 60 percent of the total in Toledo to 85 percent of the total in Las Vegas. Table 1 lists the 20 media markets that have received the greatest number of ads in the past month, broken down by party. In most media markets, however, pro-Clinton ads have dominated. They also include some very small media markets in battleground states, such as Ottumwa and Sioux City in Iowa, Lima in Ohio and Burlington, Vermont, which reaches parts of New Hampshire.įigure 2: Plot of Clinton and Trump ads by Media Market (Since August 19) These markets are mainly found in those states in which Clinton has had a decent polling lead, including Michigan (Lansing, Detroit and Grand Rapids), Virginia (Roanoke), and Colorado (Colorado Springs, Denver and Grand Junction). The dots above the line show the small number of media markets in which pro-Trump ads have outnumbered pro-Clinton ads. “That doesn’t necessarily mean that ads aren’t working this year, but it does suggest that the larger media narrative has been more important than exposure to advertising in moving voters.”įigure 1 shows the geographic advertising advantage for each candidate with red showing Trump advantages and blue showing Clinton advantages.įigure 1: Advertising Advantages in the Presidential Race, by Market (Since August 19)įigure 2 provides further illustration of the market advantages by plotting the number of pro-Clinton ads in each media market on the x-axis and the number of pro-Trump ads in each media market on the y-axis. “Pro-Clinton ads have outnumbered pro-Trump ads by over two to one in the past month, and yet the polls have moved in Trump’s direction during that same time frame,” said Travis Ridout, co-director of the Wesleyan Media Project. Since August 19, the date the Trump campaign aired its first ad in the general election, the Clinton campaign and allied organizations (such as Priorities USA Action) have aired almost 62,000 ads, compared with about 27,000 spots by Trump and groups that support him. (MIDDLETOWN, CT) Septem– Although Donald Trump and his allies are now advertising in battleground states, advertising favoring Trump has not kept pace with advertising favoring Clinton. Dark money makes up a third of Senate advertising ( Table 10).Top group advertisers in 2016 election cycle ( Table 9).MT, ME and MN top list of US House races ( Table 8).NC, MT and MO leading 2016 Governor races ( Table 7). Top US Senate races, PA and NV leading way ( Table 6).2016 Senate advertising heats up in last month ( Table 5).Senate race ads sponsored by outside groups reach an all-time high ( Figure 3).Libertarian candidate places ads outside of swing states ( Go to section).Jobs and employment top the list of presidential issues ( Table 11).ad spending nearly $600M for more than 700K ads ( Table 4) Only Clinton reaching out through Spanish-Language advertising ( Go to section).advertising is more negative in 2016 ( Table 3) Party ads and pro-GOP group ads down in Pres.Pro-Clinton ads dominating in most markets ( Figures 1 & 2).Senate Advertising Heats Up: Outside Group Activity Continues to Break Records John Kennedy is a reporter in the USA TODAY Network’s Florida Capital Bureau.Parties, Republican Groups Staying Out of Presidential Race,īut Trump Advertising at Same Pace as Romney in 2012 Undecideds, though, are in double-digits in each of these contests, Mason-Dixon reported. With Democrat Nikki Fried to step down as Agriculture Commissioner after running unsuccessfully in the Democratic primary against Crist, Republicans hold sizable leads in races for attorney general, chief financial officer and agriculture commissioner.Īttorney General Ashley Moody leads challenger Aramis Ayala by 50%-37% Chief Financial Officer Jimmy Patronis is ahead of rival Adam Hattersley by 47%-37% and in the open Agriculture Commissioner’s race, Republican Wilton Simpson leads Naomi Esther Blemur, 47%-34%, the survey showed. Just as most recently from 2011-18, Republicans look set to hold the governor’s office and all three Cabinet posts, the poll shows. Poll shows Republicans poised to win Florida ag commissioner, attorney general and CFO racesīut with just over a month until Election Day, the poll also points to the likelihood of complete Republican dominance of state government. Petersburg since 2016 and a former Florida Republican governor, is making his seventh statewide run for office. DeSantis has emerged as a virtually non-stop media presence, although both sides have dialed back on campaigning amid the devastation caused by last week’s hurricane.Ĭrist, a Democratic member of Congress from St.
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